What does the Shopify store audit check?

35 checks in six areas: SEO basics (title, meta description, headings, structured data, sitemap), AI search or GEO (AI crawlers allowed in robots.txt, text readable without JavaScript, product identifiers and descriptions, FAQ, brand profiles, llms.txt), the product page (Product schema, reviews, trust badges, image alt text), trust and policies (refund, shipping, privacy, terms, contact), speed (response time, page weight, third-party and render-blocking scripts) and growth stack (email capture, upsells).

How is the score calculated?

Each check passes, warns or fails, weighted by impact. Categories are averaged into a score out of 100: SEO and product page count for 20% each, AI search (GEO), trust, speed and growth stack for 15% each. Checks we couldn't run are left out rather than counted against you.

Which product page do you check?

The first product returned by the store's public product feed, usually the most recent one, or the first product linked from the homepage. The page we checked is linked in the report.

Is this a full SEO audit?

It's a fast audit of the homepage and one product page, covering the issues that matter most for a Shopify store. It doesn't crawl every page or measure Core Web Vitals in a real browser; use Google Search Console and PageSpeed Insights for that.

Can I audit a competitor's store?

Yes. The audit only reads public pages, like any visitor. It's a quick way to compare your store's basics with the stores you compete with.

Yes, with no account. Results for a store are cached for 24 hours.

Shopify Store Audit

Score any Shopify store on SEO, AI search visibility, product pages, trust, speed and growth stack, and get the fixes that matter most. Takes about 10 seconds. Free, no sign-up.

Good

allbirds.com

SEO basics97
AI search (GEO)83
Product page55
Trust & policies100
Speed83
Growth stack75

Fix these first

1. Reviews on product pages
No reviews or ratings visible on the product page we checked.
Add a reviews app and start collecting reviews; social proof is one of the biggest conversion levers on product pages.
2. Descriptive product copy
The product description has only 34 words.
AI assistants quote what's written: describe materials, sizes, use cases and who it's for in plain sentences in the product description. Details kept only in tabs or metafields often don't reach the product's structured data.
3. Brand linked to its profiles
No Organization data on the homepage to identify the brand.
Add social profile links in your theme settings (most themes output them as sameAs), so AI engines tie your store to your brand's other pages.

All checks

SEO basics

✓
Homepage title
"Allbirds: Comfortable, Sustainable Shoes & Apparel" (50 characters).
✓
Meta description
155 characters.
✓
One H1 heading
The homepage has exactly one H1.
✓
Indexable by Google
No noindex tag on the homepage.
✓
Canonical URL
A canonical link is set.
✓
Social sharing image
An og:image is set for link previews.
!
Brand structured data
No Organization or WebSite structured data on the homepage.
Add Organization JSON-LD (name, logo, social profiles) so Google can show your brand details.
✓
Page language
Language declared as "en-US".
✓
XML sitemap
/sitemap.xml is reachable.
✓
robots.txt
/robots.txt is reachable.

AI search (GEO)

✓
AI crawlers allowed
robots.txt lets AI search crawlers (ChatGPT, Perplexity, Claude) read the store.
✓
Readable without JavaScript
The homepage HTML has about 14868 words of text crawlers can read.
✓
Product identifiers
Structured data includes the brand and a SKU.
!
Descriptive product copy
The product description has only 34 words.
AI assistants quote what's written: describe materials, sizes, use cases and who it's for in plain sentences in the product description. Details kept only in tabs or metafields often don't reach the product's structured data.
✓
Questions answered on the site
FAQ content found on the store.
!
Brand linked to its profiles
No Organization data on the homepage to identify the brand.
Add social profile links in your theme settings (most themes output them as sameAs), so AI engines tie your store to your brand's other pages.
i
llms.txt
/llms.txt is published (Shopify serves agent instructions there by default), so AI agents know how to browse and buy.

Product page

✓
Product structured data
Product and Offer structured data found (price and availability for Google).
✕
Reviews on product pages
No reviews or ratings visible on the product page we checked.
Add a reviews app and start collecting reviews; social proof is one of the biggest conversion levers on product pages.
!
Trust badges near the buy button
No trust badges detected on the product page.
Add badges for secure checkout, shipping and returns next to Add to cart.
Iconic: Trust badges for secure checkout, shipping and returns, right next to Add to cart. → (by the Storehunt team)
!
Image alt text
49 of 68 images have alt text.
Add alt text to product images in the product editor; it helps image search and accessibility.
✓
Product meta description
The product page has a meta description.

Trust & policies

✓
Refund policy
/policies/refund-policy is published.
✓
Shipping policy
/policies/shipping-policy is published.
✓
Privacy policy
/policies/privacy-policy is published.
✓
Terms of service
/policies/terms-of-service is published.
✓
Easy to contact
A contact link is on the homepage.

Speed

✓
Server response
The homepage took 428 ms to load from our servers.
!
Page weight (HTML)
The homepage HTML is 675 kB.
Large HTML usually means inlined app code, huge menus or many sections; remove unused apps and sections.
✓
Third-party scripts
1 external script domains load on the homepage.
✓
Render-blocking scripts
0 scripts in <head> load without async or defer.
!
Lazy-loaded images
Only 13 of 42 images load lazily.
Use loading="lazy" on images below the fold; keep the first hero image eager.

Growth stack

✓
Email or SMS capture
Found Attentive.
!
Upsells & cross-sells
No upsell, cross-sell or bundle app visible on the storefront.
Offer a relevant add-on at the moment of purchase; it raises order value without more traffic.
Sellify: Post-purchase upsells and surveys that raise order value without more ad spend. → (by the Storehunt team)
i
Post-purchase offers & survey
Thank-you page offers and post-purchase surveys run after checkout, so we can't see them from outside.
If you don't have them: a one-click post-purchase upsell adds revenue on orders you already have, and a 'How did you hear about us?' survey shows which channels really work.
Sellify: Post-purchase upsells and surveys that raise order value without more ad spend. → (by the Storehunt team)

Audited Tue, 03 Nov 2026 14:19:24 GMT · Homepage and this product page · See all 7 apps detected

What the audit checks

We load the store's homepage, one product page, its policy pages, robots.txt, llms.txt and sitemap, the same way a shopper, Google or an AI assistant would, then run 35 checks:

SEO basics: homepage title and meta description, a single H1, canonical URL, social sharing image, brand structured data, page language, sitemap and robots.txt.
AI search (GEO): whether ChatGPT, Perplexity and Claude's search crawlers are allowed in robots.txt, whether the homepage has text crawlers can read without JavaScript, product identifiers (brand, GTIN, SKU) and descriptive copy in structured data, FAQ content, brand profiles linked with sameAs, and an llms.txt file.
Product page: Product and Offer structured data, reviews and star ratings, trust badges near the buy button, image alt text and meta description.
Trust and policies: refund, shipping, privacy and terms pages, and an easy way to contact you.
Speed: server response time, HTML weight, the number of third-party script domains and render-blocking scripts, and lazy-loaded images.
Growth stack: whether the store captures emails or SMS and offers upsells, based on the apps we can detect.

Shopify store audit checklist

Want to check by hand? These are the items worth ten minutes of your time:

Your homepage title says what you sell, in 30–65 characters.
Each product has a search listing description, and every image has alt text.
Product pages show reviews, and the ratings appear in Google as stars.
Refund, shipping, privacy and terms policies are published in Settings › Policies.
Trust badges for secure checkout, shipping and returns sit next to Add to cart.
You've uninstalled apps you don't use, and checked their code was removed from the theme.
Your sitemap is submitted in Google Search Console.
robots.txt doesn't block OAI-SearchBot, PerplexityBot or Claude-SearchBot, so AI assistants can recommend you.
You capture emails from visitors who don't buy on their first visit.

What a quick audit can't see

Anything behind checkout: thank-you page offers, post-purchase surveys, checkout customizations. Real-browser speed metrics (Core Web Vitals) also need a tool like PageSpeed Insights. And we check one product page, not your whole catalog.

Frequently asked questions

What does the Shopify store audit check?: 35 checks in six areas: SEO basics (title, meta description, headings, structured data, sitemap), AI search or GEO (AI crawlers allowed in robots.txt, text readable without JavaScript, product identifiers and descriptions, FAQ, brand profiles, llms.txt), the product page (Product schema, reviews, trust badges, image alt text), trust and policies (refund, shipping, privacy, terms, contact), speed (response time, page weight, third-party and render-blocking scripts) and growth stack (email capture, upsells).
How is the score calculated?: Each check passes, warns or fails, weighted by impact. Categories are averaged into a score out of 100: SEO and product page count for 20% each, AI search (GEO), trust, speed and growth stack for 15% each. Checks we couldn't run are left out rather than counted against you.
Which product page do you check?: The first product returned by the store's public product feed, usually the most recent one, or the first product linked from the homepage. The page we checked is linked in the report.
Is this a full SEO audit?: It's a fast audit of the homepage and one product page, covering the issues that matter most for a Shopify store. It doesn't crawl every page or measure Core Web Vitals in a real browser; use Google Search Console and PageSpeed Insights for that.
Can I audit a competitor's store?: Yes. The audit only reads public pages, like any visitor. It's a quick way to compare your store's basics with the stores you compete with.
Is it free?: Yes, with no account. Results for a store are cached for 24 hours.

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